SGL Sales & Marketing believes that the sales process goes beyond just the buying and selling. It is also about building awareness of vendors’ products, and educating clients and placing these products in the territory.

Building awareness can be costly if a vendor looks to national advertisements. SGL helps vendors keep costs down by educating distributors’ salesmen about products, empowering them to effectively relay product information to their clients (dealers). SGL spreads product knowledge by face-to-face interactions, one of the most effective and least expensive forms of marketing.

SGL agents assist with informing dealer personnel of product information at distributors’ shows and trade shows, helping place products in the territory. SGL does not sell directly to the dealers. We support the distributors and vendors by placing products in the territory, and the distributors maintain the flow of goods.